For most of my life, I was a high achiever who hit every goal I set. I thrived on the challenges. But after I had kids and got older, something shifted. The SMART goals, rigid planners, and reward-yourself-after systems that every business book swore by suddenly stopped working. Not just for me—my neurodivergent partner and kids struggled with them too. And so did the neurodivergent entrepreneurs I was coaching.

My clients were brilliant, creative, high-performing people… yet they kept getting stuck: buying books they never read, building systems they couldn’t maintain, or burning out trying to follow structures built for neurotypical brains. The harder we tried to force those methods, the more shame and burnout we felt.

The turning point came when a client said, “I set the goal. I even decided on a really enticing reward for after I finished… but my brain never cared enough to start.” That was the moment everything clicked. Neurodivergent brains aren’t motivated by systems developed for neurotypical brains—we need dopamine at the beginning, not the end.

So I stopped trying to make my clients fit the system and started building systems that fit their brains—systems that work on low-energy days, that adapt instead of collapse, that make follow-through actually feel possible. Once I redesigned goal-setting, accountability, and even affirmations through a neurodivergent lens, everything changed. My clients finally felt successful, not broken.

That evolution became the Sustainable Success Accelerator—a sustainable path to clarity, confidence, and calm. If traditional systems haven’t worked for you, you’re not the problem. You just finally found a coach who builds for your brilliant brain.